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Research papers

Money talks

This presentation illustrates how storytelling can unlock more transformational insight in an industry characterized by inflexibility, complexity and challenging relationships between brands and consumers and elevate beyond the very rational, logical...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Esther Garland, Riki Neill, Henrietta De Souza
Company: Face
September 13, 2012
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Citation

Garland, Neill and De Souza (2012a, September 13). Money talks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/money-talks